"The New Frontier (Say Their Names)" Official Music Video

Directed by David Minadeo

The song “The New Frontier” was first written in 2015 by Siedah with Michael “Fish” Herring, former guitarist for Prince, to speak to the murders of innocent and unarmed black males, including Trayvon Martin and Freddie Gray. After being moved to tears by the more recent video of George Floyd’s brutal killing, Siedah decided to re-write the verses to include Floyd, and Breonna Taylor, and to add the sub-title “Say Their Names”, as a reminder that these statistical deaths represent real human beings who should matter to us all.

Written by: Siedah Garrett and Michael “Fish” Herring
Produced by: Michael “Fish” Herring
Mixed & Mastered by: Claudio Cueni

All proceeds from the sale of this single are being donated to Black Lives Matter. Stream/Download:

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